Erdem Moralıoğlu
He studied liberal arts before a work placement with Vivienne Westwood in New York, which opened his eyes to what he really wanted to do. After graduating from the Royal College of Art in London in 2003, Moralıoğlu worked for Diane von Furstenberg in New York.He launched his own brand “Erdem” in 2005. In the same year, he won the British Fashion Fringe Award.In 2007, Moralıoğlu won the Swarovski British Fashion Council Fashion Enterprise Award, as well as the BFC’s Fashion Forward award in 2008. In 2009, He was awarded the “Fashion Future Award” by Elle Magazine at the Elle Style Awards in London. His autumn and winter ‘09 show was listed on Style.com’s rundown of top 10 shows of the season. Moralıoğlu was also nominated for the prestigious Swiss Textile Award and the British Fashion Council’s “Collection of the Year Award” in 2009.
ERDEM
ESTABLISHED: 2005 in London.
FOUNDER: Canadian/Turkish designer Erdem Moralioglu.
KNOWN FOR: Exquisite romantic garments and beautiful floral prints.
NOTABLE CLIENTS: Cate Blanchett, Emma Watson, Felicity Jones, Nicole Kidman and the Duchess of Cambridge, to name a few.
ERDEM x H&M will be available in selected stores and online on 2 November.
